Our People

It’s a team effort

It’s a team effort that everyone takes pride in every pack we make to ensure that we produce quality and exciting products…

We understand our customers

The Deeside Cereals way is to put the Customer at the heart of everything we do. Our experienced team of professionals listen to the needs and priorities of our customers to ensure we focus on what’s important to them.

We make it happen

At Deeside Cereals we believe that it’s the strength of the team that gives us the edge. Each member of this group has an important part to play in us delighting and exciting our customers wherever we can. And if we can’t, together, we find a way to make it happen.

Our People


Warehouse Coordinator

John ensures our materials are controlled and our goods safely shipped to our customers.  In his spare time he enjoys a game of pool.

Liz brings the excitement into our Bars range by constantly seeking to innovate and enhance our product portfolio. At weekends she enjoys sailing on Windermere whenever possible.


Development Technologist – Bars


Bars Production Operative

Sandra is an award winning stalwart of our Bars production team, having made bars at Deeside Cereals for the last 28 years. When not on shift, she enjoys getting away by the beach and playing the odd game of netball.

Tony’s focus is to bring new exciting products to life and improve our current portfolio to meet the evolving needs of customers and consumers alike. Tony has been associated with his local Round Table for many years helping to raise money for numerous charities.


Senior Development Technologist
– Cereals


Packing Operative

Joanna is a member of the Cereals Packing team with a focus on turning our cereals into finished goods. Graduating from temp to perm in 2015 she has become a valued colleague. In her spare time Joanna likes to swim and has an interest in photography.

Steve leads one of the teams who make our cereals base product. He was promoted from within having benefited from a training program at Deeside Cereals. Steve spends most of his spare time watching his son playing football, he’s also an avid Everton supporter.


Line Leader – Cereals Processing


Engineering Apprentice

Jack is a trailblazer for Deeside Cereals as one of the first intake of apprentices in 2014. With a mix of skills from his college training and knowledge gained from his colleagues, he has already started to make a difference on a daily basis. At the weekend Jack enjoys riding his motorcycle in the Welsh mountains.

VQ Employer of the Year Finalist 2015

Employer Finalist Logo

Strong shared values can be demonstrated by our people, displaying high levels of commitment which lead to greater customer satisfaction